At HRK Kurti (referred to as "we", "our", "us", or "HRK Kurti"), accessible via www.hrkkurti.com, we value the trust you place in us and recognize the importance of secure transactions and information privacy. This Privacy Policy describes how HRK Kurti collects, uses, shares, protects, and otherwise processes your personal information through our website.

By visiting, browsing, or using our website, providing your information, or purchasing our products, you explicitly agree to be bound by the terms and conditions of this Privacy Policy. If you do not agree, please do not use or access our website.

1. Collection of Personal Data & Information

We collect and store your personal information which is provided by you from time to time when you interact with our platform. Our primary goal in doing so is to provide you with a safe, efficient, smooth, and customized shopping experience.

We may collect personal information from you in a variety of ways, including, but not limited to, when you:

• Account Creation: Register an account on our website, involving details like Full Name, Email Address, and Password.
• Order Placement: Purchase products, where we collect Shipping Address, Billing Address, Mobile Number, and basic Order Details.
• Communication & Support: Contact our customer service team via email, phone, or chat to resolve issues or submit feedback.
• Engagement: Subscribe to our newsletters, participate in surveys, marketing promotions, contests, or browse specific product lines.

2. Information We Collect Automatically

Whenever you visit or interact with the HRK Kurti website, we and our third-party service providers may use a variety of technologies that automatically or passively collect information about how the platform is accessed and used. This includes:

• Device and Connection Details: IP address, browser type and version, device identifier, operating system, and mobile network information.
• Behavioral Data: Pages viewed, products added to cart, time spent on the website, clickstream data, and the referral URL that directed you to our platform.
• Location Information: General location data (e.g., city or region derived from your IP address) to assist in logistical optimization and display proper regional shipping estimates.

3. How We Use Your Information

HRK Kurti uses your personal information strictly to fulfill legal, operational, and business objectives. This includes:

• Order Fulfillment: To process your transactions, manage payments, arrange doorstep delivery through courier partners, and manage returns or exchange requests.
• Customer Support: To communicate regarding order updates, respond to specific queries, track delivery timelines, and resolve grievances.
• Marketing & Personalization: To send you tailored promotional offers, festival sale updates, discount notifications, and new product launches (only with your explicit consent). You maintain the option to opt-out or unsubscribe at any time.
• Platform Security: To verify accounts, detect fraudulent transactions, mitigate cyber threats, and maintain a highly secure environment for both consumers and business workflows.

4. Cookies and Tracking Technologies

We utilize cookies, web beacons, and similar tracking technologies to analyze trends, administer the website, track users’ movements around the website, and gather demographic information about our user base as a whole.

Cookies help us remember who you are, keep track of items in your shopping cart, and present personalized content on your subsequent visits. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, please note that if you do not accept cookies, you may not be able to use some portions or specific functionalities of our website.

5. Payment Processing & Data Security

We prioritize the security of your financial data. All payments made on our platform are processed securely via authorized third-party payment gateway aggregators.

Important Security Commitment: HRK Kurti never stores, retains, or has access to your complete credit/debit card numbers, CVV numbers, UPI PINs, Net Banking credentials, or banking passwords on our local databases or servers. All such payment data is securely handled under industry-recognized payment data security standards (PCI-DSS) maintained by our payment partners.

6. Sharing of Personal Data

We respect your privacy and do not sell, rent, trade, or disclose your personal information to third parties for their independent marketing purposes. We share information only under the following limited circumstances:

• Service Providers: We share essential data with trusted partners who perform critical operations on our behalf, including logistics and shipping companies, payment processors, web-hosting infrastructure providers, and customer analytics firms.
• Legal Obligations: We may disclose personal information if required to do so by law, court order, or when responding to legitimate government or law enforcement requests.
• Corporate Integrity: To enforce our Terms of Service, protect the rights, property, or safety of HRK Kurti, our users, or to prevent financial fraud and clear security risks.

7. Data Retention

We retain your personal information for no longer than is necessary for the purposes for which it was collected, or as required by applicable tax, accounting, or legal laws. When we have no ongoing legitimate business need to process your personal information, we will either securely delete or anonymize it.

8. Your Rights regarding Personal Information

We believe in transparency regarding your data. Depending on your jurisdiction and subject to applicable rules, you possess the right to:

• Review, access, or update your registered personal profile data anytime by logging into your account dashboard.
• Request modifications or corrections to any inaccurate or incomplete personal information.
• Request the deletion of your personal records from our marketing lists or active operational infrastructure (subject to legal data retention necessities).
• Withdraw your consent for marketing emails at any point by clicking the 'Unsubscribe' link embedded in the emails.

9. Children's Privacy

Our platform is tailored exclusively for individuals who can form legally binding contracts under applicable law (typically 18 years of age or older). We do not knowingly market to or collect personal information from children. If a parent or guardian discovers that their child has provided personal details without consent, they may contact us immediately to initiate removal protocols.

10. Third-Party Web Links

Our website may feature hyper-links pointing towards external platforms or third-party web domains. HRK Kurti exercise zero administrative authority over, and accepts no accountability for, the privacy practices, cookie deployment, or operational content of such external entities. We encourage our users to evaluate the privacy parameters of every separate website they choose to visit.

11. Amendments to This Policy

HRK Kurti reserves the right to revise, update, or rewrite this Privacy Policy periodically to align with evolving statutory obligations, technical upgrades, or updates to our operational parameters. The revision date at the top of this page will reflect the most recent update. Continued utilization of our platform post-notification implies absolute consent toward revised updates.

12. Grievance Redressal & Contact Us

If you have any questions, clarifications, feedback, or complaints regarding this Privacy Policy or how your personal data is handled by our team, please reach out to us at: